An IPIX image is created from two opposing photographs captured by a fisheye lens. Interactive Pictures Corporation’s patented technology remaps the images, seaming them into an immersive whole. IPIX images can then be linked together, linked to digitized photographs and renderings, enhanced with audio or other file types, or incorporated into other applications. All images can be rotated through a complete 360 plane and zoomed in or out of.

Depending on the production process , IPIX images can be:

• Posted on a World Wide Web site for viewing by industry-standard web browsers, or with an embedded IPIX Java viewer.

• Programmed to spin, rotate, or to zoom in or out automatically.

• Programmed with custom narratives or music to create an immersive "Virtual Tour" walkthrough.

• Emailed for remote viewing by a local IPIX viewer, providing an easy and convenient way to share IPIX images for business applications, or just for fun.

• Opened in MacroMedia Director and Authorware using the IPIX Xtra plugin, allowing for the creation of compelling, quality professional presentations.